SAFEWAY/SOBEYS $1,000,000 TOUCHDOWN TO WIN (The “Contest”)
Enrollment in the AIR MILES Reward Program is required to participate in the Contest. If you are not enrolled in the AIR MILES Reward Program, you may enroll online at By enrolling to become an AIR MILES Collector in the AIR MILES Reward Program, you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time.
The Contest will commence on June 22, 2017 at 8:00 am Mountain Time and will operate throughout the 2017 Canadian Football League (“CFL”) season until 11:59 pm Mountain Time on November 26, 2017 (the “Contest Period”). The Contest is open to all residents of Canada except Quebec who have reached the age of majority in their province or territory of residence, except employees (and those with whom such employees are domiciled) or agents of Sobeys Capital Incorporated ("Sponsor") or its parent companies, affiliates, or franchisees, Promotivate LP (“Promotivate”), TSN, CFL or any CFL Team, Prize Partners (“Contest Partners”), LoyaltyOne Co. (“LoyaltyOne”) and their respective advertising and promotional agencies.
Customers will automatically receive a Safeway/Sobeys $1,000,000 Touchdown to Win entry every time they shop at any Safeway or Sobeys location in British Columbia, Alberta, Manitoba, Saskatchewan and Northern Ontario, providing that their AIR MILES® Card is swiped at the checkout. Entries are valid for a period of two (2) months, after which time the database may be cleared. Customers will receive five (5) bonus entries for each Safeway/Sobeys $1,000,000 Touchdown to Win Featured Item purchased. Collection of entries will begin two (2) weeks prior to Contest Period.
NO PURCHASE NECESSARY. Anyone fulfilling the conditions of Rule 2 can enter by visiting to register. Participants must provide their full name, telephone number, city, province, postal code, email address, AIR MILES® Card number and follow the on-screen instructions prior to the end of the Contest Period. Limit one (1) online entry per person per day. Participants can also enter by sending his or her name, address and telephone number with a label (or hand drawn facsimile) of any one (1) Safeway/Sobeys $1,000,000 Touchdown to Win Featured Item to:
Safeway/Sobeys $1,000,000 Touchdown to Win Contest P.O. Box 67050 Toronto, Ontario   M4P 3C8
Limit one (1) entry per envelope.
Should any two (2) kickoffs be returned for touchdowns in the same CFL regular season or playoff game telecast on TSN (including the Grey Cup game), one (1) contestant, through a random draw of entries received, will qualify to win $1,000,000, payable as follows:
The $1,000,000 prize will be awarded in twenty (20) equal installments of $50,000 payable annually. The payout is governed by Canada Revenue Agency rules for Annuity contracts. Payment of any and all taxes, or other charges associated with the $1,000,000 prize, is the sole responsibility of the prize winner.
Please note special conditions of the $1,000,000 prize:
The $1,000,000 prize will be awarded if any two (2) kickoffs are returned for touchdowns in the same CFL game televised on TSN, as recorded by the official game scorer, and then confirmed by the league. The league official scorer is the final judge in determining whether two (2) kickoffs were returned for touchdowns in the same game.
Entry is drawn prior to each TSN telecast of a CFL regular season and playoff game. There can be only one (1) $1,000,000 winner per game even if four (4) kickoffs are returned for touchdowns in any one (1) game. (This feature will continue for a maximum of one (1) game where two (2) kickoffs are returned for touchdowns in the same game, after which it may be discontinued. Maximum payment will be $1,000,000 payable to one (1) winner in the manner outlined above). (Please note that the entry drawn for the $1,000,000 prize is the same entry that will qualify to win a prize for the first kickoff returned for a touchdown during CFL games televised on TSN, pursuant to Rule 4.2.)
If two (2) kickoffs are returned for touchdowns in the same game, Promotivate LP (“Promotivate”) will make all reasonable efforts to contact the person whose name was drawn. If Promotivate, acting reasonably, cannot contact the selected entrant within ten (10) business days of the date of the relevant game, another name will be drawn; Promotivate will then make reasonable efforts to contact that person within ten (10) further business days, failing which another name will be drawn, and so on, until a selected entrant is contacted.
In addition to the possibility of awarding the $1,000,000 Annuity Prize in accordance with Rule 4.1 above, other prizes will be awarded as follows:
PRIZES FOR TOUCHDOWNS: One (1) of the following prizes will be awarded every time a touchdown is scored during a CFL game televised on TSN:
GARMIN fēnix® 5 GPS Watch $799.99
LAGOSTINA 14 Piece Cookware Set $718.99
HONEYWELL Lyric Round™ Wi-Fi Thermostat $249.99
HOOVER Quest™ 1000 Robot Vacuum $899.99
SOBEYS Gift Card $250.00
All approximate values outlined in these rules represent the approximate value of each prize on May 12, 2017 and are subject to fluctuation. †May not be exactly as depicted on store signage and TV commercials. ® LAGOSTINA is a registered trademark of Lagostina S.p.A. used under license by Coranco Corporation Limited. Odds of winning any of the above prizes depend upon the number of entries received and the number of touchdowns scored during CFL games televised on TSN.
PRIZES FOR 1 KICKOFF RETURNED: One (1) Visions Electronics $25,000 Home Theatre Package (approximate retail value $25,277.00) (“Visions Electronics Prize”) will be awarded for the first kickoff returned for a touchdown during any CFL game televised on TSN (maximum four (4) Visions Electronics Prizes will be awarded throughout the season, after which time this component may be discontinued). Odds of winning a Visions Electronics Prize through this method depend upon the number of entries received and the number of kickoffs returned for touchdowns during CFL games televised on TSN. In the event that no kickoffs are returned for touchdowns during the aforementioned games, no Visions Electronics Prize will be awarded pursuant to this paragraph. The league official scorer is the final judge in determining whether a kickoff has been returned for a touchdown.
Visions Electronics Prize includes:
KEF Sound System: $10,746.00 1
      R Series 8” Tower Speakers
      R Series 5.25” Bookshelf Speakers
      R Series 5.25” Centre Speaker
      Dual 9” 500 Watt Subwoofer
SAMSUNG 82" UHD Smart LED TV $6,999.00 1
NAD Atmos Home Theatre Receiver $1,699.00 1
ELEMENTS Motorized Home Theatre Chair $1,000.00 4
COR Living TV Stand $600.00 1
SAMSUNG UHD Blu-ray Player $399.00 1
VISIONS Basic Setup $249.00 1
ULTRALINK Power Centre $200.00 1
ENERGY 100ft Roll of Speaker Wire $60.00 1
ULTRALINK Subwoofer Cable $50.00 1
ENERGY 50ft Roll of Speaker Wire $50.00 1
ULTRALINK 4K HDMI Cable $50.00 2
ENERGY 2 Pack of Banana Plugs $20.00 5
TRIP PRIZES, GREY CUP PRIZE: A total of twenty (20) Trips for 2 to Mexico (“Trip Prize”), courtesy of (approximate retail value $4,500) will be awarded throughout the CFL season on selected TSN telecasts, and one (1) Visions Electronics Prize will be awarded during the Grey Cup game telecast on TSN during a ‘Safeway/Sobeys $1,000,000 Touchdown to Win’ commercial. One (1) entry will be randomly drawn prior to selected TSN telecasts.
Odds of winning a prize pursuant to this paragraph depend upon the number of entries received. Potential winners will be selected from entries randomly drawn prior to CFL game telecasts on TSN. Prizes must be accepted as awarded with no substitutions (cash or otherwise). Maximum one (1) prize per household.
The Trip Prize consists of a seven (7) night trip for two (2) persons to Riviera Maya, Mexico. The Trip Prize includes: round trip airfare for two (2) persons departing from the international airport closest to the winner’s residence in Vancouver, Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Toronto, Ottawa, Halifax, Moncton, Fredericton, or St. John’s to Mexico (stop-over may be required) and one-room accommodation for seven (7) nights. Trips cannot be booked until eight (8) weeks prior to departure date and are on a space availability basis only. Standard blackout periods apply, including Christmas, New Years, March Break, Spring Break, and holiday weekends in Canada and the US. Meals and beverages, travel taxes, insurance, travel related fees, transportation to and from the airport in Canada and Mexico, and personal items are not included and are the prize winner’s sole responsibility. The value of the Trip Prize represents the approximate value of the prize on May 12, 2017 and is subject to fluctuation. Winner and traveling companion must have valid passports to travel to Mexico and must travel on the same itinerary. Prize is non-transferable and no cash or other substitution is allowed. The Trip Prize must be booked and trip must be taken between July 1, 2017 - September 30, 2017 or May 1, 2018 - December 20, 2018. The Trip Prize does NOT include connector flights or overnight accommodation if winner resides outside of the airport area. The winner and traveling companion must sign a full release form to obtain the prize. If a travel companion is under the age of majority his/her legal guardian must also sign a form of consent and release.
Potential winners will be judged and prizes awarded based on correctly answering, unaided, a time-limited mathematical skill-testing question and signing a liability/publicity release. Potential winners that do not meet these conditions will not be eligible to receive a prize. Every eligible winner will receive his/her prize within six (6) weeks after verification. If the $1,000,000 prize is awarded, the winner will be paid in accordance with the terms in Rule 4.1.
No correspondence will be entered into except with potential winners and winners. Promotivate is the sole judge and its decision about any aspect of this contest shall be final and binding. Sobeys Capital Incorporated and Promotivate reserve the right to use winners’ names and/or photographs in any advertising or publicity, with no compensation to the winners. Potential winner names and city of residence may be televised on TSN and/or appear online.
Promotivate, at its option, may substitute any prize for equal or greater value throughout the Contest Period.
Sobeys Capital Incorporated, LoyaltyOne and Promotivate shall not be responsible for any electronic network, computer problem or any other technical error of any kind. None of Sobeys Capital Incorporated, Contest Partners , LoyaltyOne, Promotivate, nor any of their respective affiliates, agents, officers, directors and employees shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to the prizes awarded in this contest. Not responsible for lost or misdirected entries, computer/database failures or errors of any kind.
Sobeys Capital Incorporated, LoyaltyOne, Contest Partners and Promotivate will not be responsible for any adjustments in scheduling of CFL football, TSN telecasts or any event which may affect store operations or the CFL season, and thereby force the contest to cease operations either temporarily or permanently. Promotivate reserves the right to modify or terminate the Contest at any time without prior notification.
Entry into this contest constitutes acceptance of these contest rules.
LoyaltyOne is in no way connected to the management of this contest.
®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and Sobeys Capital Incorporated.
June 22, 2017 – September 7, 2017
Jack Links Jerky or Nuggets
    Select Varieties, 60 g – 100 g
Lays Potato Chips
    Select Varieties, 240 g – 255 g
Glaceau vitaminwater
    Select Varieties, 591mL
Compliments Sparkling Water
    Select Varieties, 12 Pack
Devour Jerky
    Select Varieties, 70 g
Old Dutch Potato Chips
    Select Varieties, 235 g – 255 g
    Select Varieties, 710 mL
Gold Peak Iced Tea
    Select Varieties, 547 mL
September 8, 2017 – November 26, 2017
Gold Peak Iced Tea
    Select Varieties, 547 mL
Krave Jerky
    Select Varieties, 75 g
Lays Potato Chips
    Select Varieties, 240 g – 255 g
Monster and NOS Energy Drinks
    Select Varieties, 4 Pack, 473 mL
Old Dutch Potato Chips
    Select Varieties, 235 g – 255 g
Pepsi Mini Cans
    Select Varieties, 6 Pack
Trophy Snacks
    Select Varieties, 900 g – 1 kg
All football season, Safeway & Sobeys will be donating to Special Olympics. To date, we are proud to have donated
to Special Olymics Canada