SAFEWAY/SOBEYS $1,000,000 TOUCHDOWN TO WIN (The “Contest”)
Enrollment in the AIR MILES Reward Program is required to participate in the Contest. If you are not enrolled in the AIR MILES Reward Program, you may enroll online at By enrolling to become an AIR MILES Collector in the AIR MILES Reward Program, you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time.
The Contest will commence on June 14, 2018 at 8:00 am Mountain Time and will operate throughout the 2018 Canadian Football League (“CFL”) season until 11:59 pm Mountain Time on November 25, 2018 (the “Contest Period”). The Contest is open to all residents of Canada except Quebec who have reached the age of majority in their province or territory of residence, except employees (and those with whom such employees are domiciled) or agents of Sobeys Capital Incorporated (“Sponsor”) or its parent companies, affiliates, or franchisees, Promotivate LP (“Promotivate”), TSN, CFL or any CFL Team (“Contest Partners”), LoyaltyOne Co. (“LoyaltyOne”) and their respective advertising and promotional agencies.
Customers will automatically receive a Safeway/Sobeys $1,000,000 Touchdown to Win entry every time they shop at any Safeway or Sobeys location in British Columbia, Alberta, Manitoba, Saskatchewan and Northern Ontario, providing that their AIR MILES® Card is swiped at the checkout. Entries are valid for a period of two (2) months, after which time the database may be cleared. Collection of entries will begin two (2) weeks prior to Contest Period.
NO PURCHASE NECESSARY. Anyone fulfilling the conditions of Rule 2 can enter by visiting to register. Participants must provide their full name, telephone number, city, province, postal code, email address, AIR MILES® Card number and follow the on-screen instructions prior to the end of the Contest Period. Limit one (1) online entry per person per day. Participants can also enter by sending his or her name, address and telephone number to:
Safeway/Sobeys $1,000,000 Touchdown to Win Contest
P.O. Box 67050
Toronto, Ontario   M4P 3C8
Limit one (1) entry per envelope.
Should any two (2) kickoffs be returned for touchdowns in the same CFL regular season or playoff game telecast on TSN (including the Grey Cup game), one (1) contestant, through a random draw of entries received, will qualify to win $1,000,000, payable as follows:
The $1,000,000 prize will be awarded in twenty (20) equal installments of $50,000 payable annually. The payout is governed by Canada Revenue Agency rules for Annuity contracts. Payment of any and all taxes, or other charges associated with the $1,000,000 prize, is the sole responsibility of the prize winner.
Please note special conditions of the $1,000,000 prize:
The $1,000,000 prize will be awarded if any two (2) kickoffs are returned for touchdowns in the same CFL game televised on TSN, as recorded by the official game scorer, and then confirmed by the league. The league official scorer is the final judge in determining whether two (2) kickoffs were returned for touchdowns in the same game.
Entry is drawn prior to each TSN telecast of a CFL regular season and playoff game. There can be only one (1) $1,000,000 winner per game even if four (4) kickoffs are returned for touchdowns in any one (1) game. (This feature will continue for a maximum of one (1) game where two (2) kickoffs are returned for touchdowns in the same game, after which it may be discontinued. Maximum payment will be $1,000,000 payable to one (1) winner in the manner outlined above). (Please note that the entry drawn for the $1,000,000 prize is the same entry that will qualify to win a prize for the first kickoff returned for a touchdown during CFL games televised on TSN, pursuant to Rule 4.2.)
If two (2) kickoffs are returned for touchdowns in the same game, Promotivate LP (“Promotivate”) will make all reasonable efforts to contact the person whose name was drawn. If Promotivate, acting reasonably, cannot contact the selected entrant within ten (10) business days of the date of the relevant game, another name will be drawn; Promotivate will then make reasonable efforts to contact that person within ten (10) further business days, failing which another name will be drawn, and so on, until a selected entrant is contacted.
In addition to the possibility of awarding the $1,000,000 Annuity Prize in accordance with Rule 4.1 above, other prizes will be awarded as follows:
PRIZES FOR TOUCHDOWNS: One (1) two-hundred fifty dollar ($250.00) Sobeys Gift Card will be awarded every time a touchdown is scored during a CFL game televised on TSN. Odds of winning a Sobeys Gift Card depend upon the number of entries received and the number of touchdowns scored during CFL games televised on TSN. All prizes must be accepted as awarded with no substitutions (cash or otherwise). Maximum of one (1) prize per household.
PRIZE FOR 1 KICKOFF RETURNED: One (1) Groceries For A Year prize will be awarded for the first kickoff returned for a touchdown during any CFL game televised on TSN (maximum four (4) Groceries For A Year Prizes will be awarded throughout the season, after which time this component may be discontinued). The Groceries For A Year Prize consists of seven-thousand eight hundred dollars ($7,800) in Sobeys Gift Cards. Odds of winning Groceries For A Year through this method depend upon the number of entries received and the number of kickoffs returned for touchdowns during CFL games televised on TSN. In the event that no kickoffs are returned for touchdowns during the aforementioned games, no Groceries For A Year Prize will be awarded pursuant to this paragraph. The league official scorer is the final judge in determining whether a kickoff has been returned for a touchdown.
Except for the prizes set forth in Sections 4.1 and 4.2, all other prize winners will be randomly selected on dates indicated in the chart below, from among all eligible entries received. No-winning entries roll over from one drawing to the next.
Entry Received Draw Date Prize Retail Value
15-Jun-1818-Jun-18Sobeys Gift Card$250
22-Jun-1825-Jun-18Sobeys Gift Card$250
29-Jun-182-Jul-18Sobeys Gift Card$250
6-Jul-189-Jul-18Sobeys Gift Card$250
13-Jul-1816-Jul-18Sobeys Gift Card$250
20-Jul-1823-Jul-18Sobeys Gift Card$250
27-Jul-1830-Jul-18Sobeys Gift Card$250
3-Aug-186-Aug-18Sobeys Gift Card$250
10-Aug-1813-Aug-18Sobeys Gift Card$250
17-Aug-1820-Aug-18Sobeys Gift Card$250
24-Aug-1827-Aug-18Sobeys Gift Card$250
31-Aug-183-Sep-18Sobeys Gift Card$250
7-Sep-1810-Sep-18Sobeys Gift Card$250
14-Sep-1817-Sep-18Sobeys Gift Card$250
21-Sep-1824-Sep-18Sobeys Gift Card$250
28-Sep-181-Oct-18Sobeys Gift Card$250
5-Oct-188-Oct-18Sobeys Gift Card$250
12-Oct-1815-Oct-18Sobeys Gift Card$250
19-Oct-1822-Oct-18Sobeys Gift Card$250
26-Oct-1829-Oct-18Sobeys Gift Card$250
2-Nov-185-Nov-18Sobeys Gift Card$250
Potential winners will be judged and prizes awarded based on correctly answering, unaided, a time-limited mathematical skill-testing question and signing a liability/publicity release. Potential winners that do not meet these conditions will not be eligible to receive a prize. Every eligible winner will receive his/her prize within six (6) weeks after verification. If the $1,000,000 prize is awarded, the winner will be paid in accordance with the terms in Rule 4.1.
No correspondence will be entered into except with potential winners and winners. Promotivate is the sole judge and its decision about any aspect of this contest shall be final and binding. Sobeys Capital Incorporated and Promotivate reserve the right to use winners’ names and/or photographs in any advertising or publicity, with no compensation to the winners. Potential winner names and city of residence may be televised on TSN and/or appear online.
Promotivate, at its option, may substitute any prize for equal or greater value throughout the Contest Period.
Sobeys Capital Incorporated, LoyaltyOne and Promotivate shall not be responsible for any electronic network, computer problem or any other technical error of any kind. None of Sobeys Capital Incorporated, Contest Partners, LoyaltyOne, Promotivate, nor any of their respective affiliates, agents, officers, directors and employees shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to the prizes awarded in this contest. Not responsible for lost or misdirected entries, computer/database failures or errors of any kind.
Sobeys Capital Incorporated, LoyaltyOne, Contest Partners and Promotivate will not be responsible for any adjustments in scheduling of CFL football, TSN telecasts or any event which may affect store operations or the CFL season, and thereby force the contest to cease operations either temporarily or permanently. Promotivate reserves the right to modify or terminate the Contest at any time without prior notification.
Entry into this contest constitutes acceptance of these contest rules.
LoyaltyOne is in no way connected to the management of this contest.
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