Enrollment in the MORE REWARDS Customer Loyalty Program (“MORE REWARDS”) is required to participate in the Contest. If you are not enrolled in MORE REWARDS, you may enroll online at By enrolling in the MORE REWARDS program, you agree to be bound by the terms and conditions of the MORE REWARDS program as amended from time to time.


The Contest will commence on June 6, 2024 at 5:30 pm Pacific Time and will operate through the remainder of the 2024 Canadian Football League (“CFL”) season at or about 11:59 pm Pacific Time on November 17, 2024 (the “Contest Period”). The Contest is open to all residents of Canada except Quebec who have reached the age of majority in their province or territory of residence, and have a valid telephone number. The Contest is not open to employees of Promotivate LP (“Promotivate”), TSN, CFL or any CFL Team.


Customers will automatically receive a Save-On-Foods $1 Million Touchdown to Win entry every time they shop at any Pattison Food Group Ltd. (“PFG”) participating banner location in British Columbia, Alberta, Manitoba, Saskatchewan and Yukon providing that their MORE REWARDS Card is scanned or entered at the checkout. At the start of the Contest Period the participating PFG banners are Save-On-Foods and PriceSmart Foods. Customers will receive a bonus entry in participating PFG banner stores for each Save-On-Foods $1 Million Dollar Touchdown to Win Featured Item purchased. Featured Items may change from time to time.

A MORE REWARDS member that uses their MORE REWARDS card at a participating MORE REWARDS partner location will also earn one (1) Contest entry per transaction. Visit for a complete list of participating MORE REWARDS partners.

Entries are valid for a period of two (2) months, after which time the database may be cleared. Collection of entries will begin three (3) weeks prior to Contest Period.

Entry PeriodPotential Winner Draw DatePotential Winner Names Valid Until
17-May-24 to 30-May-2431-May-2431-Jul-24
31-May-24 to 13-Jun-2414-Jun-2414-Aug-24
14-Jun-24 to 27-Jun-2428-Jun-2428-Aug-24
28-Jun-24 to 11-Jul-2412-Jul-2412-Sep-24
12-Jul-24 to 25-Jul-2426-Jul-2426-Sep-24
26-Jul-24 to 08-Aug-2409-Aug-2409-Oct-24
09-Aug-24 to 22-Aug-2423-Aug-2423-Oct-24
23-Aug-24 to 05-Sep-2406-Sep-2406-Nov-24
06-Sep-24 to 19-Sep-2420-Sep-2417-Nov-24
20-Sep-24 to 03-Oct-2404-Oct-2417-Nov-24
04-Oct-24 to 17-Oct-2418-Oct-2417-Nov-24
18-Oct-24 to 31-Oct-2401-Nov-2417-Nov-24
01-Nov-24 to 14-Nov-2415-Nov-2417-Nov-24

NO PURCHASE NECESSARY. Anyone fulfilling the conditions of Rule 2 can enter by sending their name, city, province and telephone number to:

Save-On-Foods $1 Million Touchdown to Win Contest
P.O. Box 43059
Sheppard Centre
Toronto, Ontario
M2N 6N1

Limit one (1) entry per envelope.



Should any two (2) kickoffs be returned for touchdowns in the same CFL regular season or playoff game telecast on TSN (including the Grey Cup game), one (1) contestant, through a random draw or draws of entries received, will qualify to win $1,000,000, payable as follows:

The $1,000,000 prize will be awarded in twenty (20) equal installments of $50,000 payable annually. The payout is governed by Canada Revenue Agency rules for Annuity contracts. Payment of any and all taxes, or other charges associated with the $1,000,000 prize, is the sole responsibility of the prize winner.

Please note special conditions of the $1,000,000 prize:

The $1,000,000 prize will be awarded if any two (2) kickoffs are returned for touchdowns in the same CFL game televised on TSN, as recorded by the official game scorer, and then confirmed by the league. The league official scorer is the final judge in determining whether two (2) kickoffs were returned for touchdowns in the same game.

Entry is drawn prior to each TSN telecast of a CFL regular season and playoff game. There can be only one (1) $1,000,000 winner per game even if four (4) kickoffs are returned for touchdowns in any one (1) game. (This feature will continue for a maximum of one (1) game where two (2) kickoffs are returned for touchdowns in the same game, after which it may be discontinued. Maximum payment will be $1,000,000 payable to one (1) winner in the manner outlined above). (Please note that the entry drawn for the $1,000,000 prize is the same entry that will qualify to win a prize for the first kickoff returned for a touchdown during CFL games televised on TSN, pursuant to Rule 4.2.)

If two (2) kickoffs are returned for touchdowns in the same game, Promotivate will make all reasonable efforts to contact the person whose name was drawn. If Promotivate, acting reasonably, cannot contact the selected entrant within ten (10) business days of the date of the relevant game, another name will be drawn; Promotivate will then make reasonable efforts to contact that person within ten (10) further business days, failing which another name will be drawn, and so on, until a selected entrant is contacted.


In addition to the possibility of awarding the $1,000,000 Annuity Prize in accordance with Rule 4.1 above, other prizes will be awarded as follows:

PRIZES FOR TOUCHDOWNS: One (1) of the following prizes will awarded for each touchdown scored during a CFL game televised on TSN:

PRIZE                                                                        APPROXIMATE RETAIL VALUE

43” TV                                                                                                $499.00

Ninja CREAMi                                                                                  $249.99

Nespresso Vertuo Pop+                                                                 $239.99

Ninja Dual Zone Air Fryer                                                               $219.99

$200 Save-On-Foods Gift Card                                                    $200.00

50,000 More Rewards Points                                                        Varies*

*The retail value of MORE REWARDS Points depends upon the redemption method chosen by the MORE REWARDS Member and the MORE REWARDS offers then in effect.      

Odds of winning a prize depends upon the number of entries received and the number of touchdowns scored during CFL games televised on TSN. All prizes must be accepted as awarded with no substitutions (cash or otherwise). Maximum of one (1) prize per household.                          

PRIZE FOR 1 KICKOFF RETURNED: One (1) Groceries For A Year Prize will be awarded for the first kickoff returned for a touchdown during any CFL game televised on TSN. The Groceries For A Year Prize consists of $8,000 in Save-On-Foods gift cards. Odds of winning the Groceries For A Year Prize through this method depend upon the number of entries received and the number of kickoffs returned for touchdowns during CFL games televised on TSN. In the event that no kickoffs are returned for touchdowns during the aforementioned games, no Groceries For A Year Prize will be awarded pursuant to this paragraph. The league official scorer is the final judge in determining whether a kickoff has been returned for a touchdown.


Potential winners will be judged, and prizes awarded, based on correctly answering, unaided, a time-limited mathematical skill-testing question and signing a liability/publicity release. Potential winners that do not meet these conditions will not be eligible to receive a prize. Every eligible winner will receive their prize within six (6) weeks after verification. If the $1,000,000 prize is awarded, the winner will be paid in accordance with the terms in Rule 4.1.

No correspondence will be entered into except with potential winners and winners. Promotivate is the sole judge and its decision about any aspect of this contest shall be final and binding.

In consideration of being awarded a Prize, each Prize winner agrees to participate fully and without compensation in any announcement(s) and/or presentation ceremony/ceremonies and/or event or events organized or presented by the Sponsor in its sole discretion related to the granting of a Prize to such Prize winner. PFG and Promotivate reserve the right to use winners’ names and/or photographs in any advertising or publicity, with no compensation to the winners. Potential winner names and city of residence may be televised on TSN, and/or appear online. PFG and Promotivate are not responsible for any errors made by TSN commentators in announcing a prize or an entrant’s eligibility to win a prize.

Promotivate, at its option, may substitute any prize for equal or greater value throughout the Contest Period. 

PFG and Promotivate shall not be responsible for any electronic network, computer problem or any other technical error of any kind. None of PFG, Contest Partners, Promotivate, nor any of their respective affiliates, agents, officers, directors and employees shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to the prizes awarded in this contest.  

Not responsible for lost or misdirected entries, computer/database failures or errors of any kind.

PFG, Contest Partners and Promotivate will not be responsible for any adjustments in scheduling of CFL football, TSN telecasts or any event which may affect store operations or the CFL season, and thereby force the contest to cease operations either temporarily or permanently. Promotivate reserves the right to modify or terminate the Contest at any time without prior notification.

Entry into this contest constitutes acceptance of these Contest Rules.

®™ Trademarks for Pattison Food Group Ltd.